FR-S

Toyota Ultimately Puts the Final Nail in Scion’s Coffin

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Text and Photography by Bryce Womeldurf

This morning, we’re waking to the news that Toyota has rung the Scion brand’s death knell, as Toyota is reporting in a press release. But don’t be too worried about seeing the few interesting models, such as the FR-S, die on the vine just yet though. They are also reporting that existing Scion models will be phased into the Toyota lineup. Jim Lentz, CEO of Toyota Motor North America and founding vice president of Scion, put a positive spin on the news when he was quoted as saying “This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network.”  (more…)

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2014 Memorial Day Weekend Meet At Precision Mazda and Mitsubishi

Eight shades of MiataText and photography by Bryce Womeldurf

Despite a coating of dust and only having one mirror, which was held on by rubber bands, Roadster made it out to the first show of the year this past Memorial Day weekend at Precision Mazda and Mitsubishi. I finally got to meet some of the local Miata owners in the local club known as Tampa Bay Miatas. Out front we had eight Miatas lined up of all three generations, and surprisingly without planning it, each one was a different color.

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