Long Live The Roadster

TODAY IS THE DAY: 2016 MAZDA MIATA LIVE REVEAL!

Text by Bryce Womeldurf, video by Mazda USA, images by Sethofdeath and Mazda

Today is the day we’ve all been waiting for, the reveal of not only the 2016 Mazda Miata but also the new ND body style and all of the technical innovations that will come from that. The main things that I think Mazda has to get right for this to continue being the greatest selling sports car of all time include the preservation of Jinba Ittai (person [and] horse [as] one body) as getting the weight down, which has increased with every subsequent generation, keep it fun and keep it simple. They’ve had a great thing going for the past quarter century with this car. It’s had to have been tricky keeping cost balanced with performance while meeting customer’s expectations, new and old. But I’m sure Mazda is up to the task. (more…)

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